Cookie audit and banner integration
A cookie banner is no longer decoration: since Google Consent Mode v2, a badly configured consent system directly reduces measurement accuracy and remarketing audiences — while the regulatory fine risk remains. We created this service to leave this whole block tidy behind us, in one place.
Cookie audit — what actually runs on the site?
First we go through the site and list every cookie and tracking script that actually loads: Google Analytics, Google Ads, Meta Pixel, heatmap tools, embedded YouTube/Vimeo, chat widgets, A/B testers — everything that sends data to a third party.
For each item we record: who collects it, what data, what for, and whether the website really needs it. At the end you get a short, understandable report — not an 80-page legal treatise, but a concrete list of what we recommend keeping, replacing or removing.
Integrating our own Consent Mode v2-ready banner
We have our own Google Consent Mode v2-compatible cookie banner — we install it on the site, customise it to your brand (colours, wording, languages), and set up the categories (necessary, statistics, marketing, preferences).
The banner doesn't just appear: behind the scenes the actual scripts (GA4, GTM, Meta Pixel) only fire once the visitor has genuinely consented — and only within the scope they allowed. This is what Google Consent Mode v2 requires, and without which ad platforms no longer optimise properly.
Legal texts and preparation (optional)
If you'd like, we also compile the privacy notice and cookie policy from our own reviewed templates — but we always stress: the final text needs a lawyer's approval. We bring the technical side and the template; the legal responsibility is best closed off with a lawyer.
The point of this sub-module: you're not left alone with 'so what should go in the Privacy Policy now?'.
Why isn't a free plugin enough?
A WordPress 'cookie consent' plugin often only asks for consent visually, while GA and the Pixel already run in the background before the visitor has clicked anything. That's both a legal problem (data collection without permission) and a measurement problem (Google penalises incomplete consent signals).
Our banner does real consent gating and sends the Consent Mode signals to Google — so your ads also perform better because the data protection is in order.
Frequently asked questions
Do I need a cookie banner?
If your website has Google Analytics, Meta Pixel, a heatmap tool, embedded YouTube, a chat widget, or anything that sends data to a third party — then yes. For a purely static site using only necessary cookies it isn't mandatory, but that's the rarer case.
How long does the audit take?
An audit of an average-sized marketing site takes 3–5 working days, and you get the report at the end. Banner integration is another 3–5 days after that, depending on how many scripts need to be brought under consent.
What's the relationship between GDPR and Google Consent Mode?
GDPR (and local data protection law) is the legal framework — it says what needs consent. Consent Mode v2 is Google's technical requirement for signalling that consent to Google's systems in a structured way. The two aren't the same, but both need to be in order together.
Do you provide a lawyer too?
No — finalising legal texts needs a lawyer. But we provide the technical implementation and an editable template, which saves time and money on the legal consultation.