Marketing website
A marketing website isn't a brochure. It's built with a concrete business goal: to win new leads and turn as many of them as possible into customers. So we don't start from 'what colour should it be?', but from 'who do we want to win, and what's the next step we'd like them to take'.
What is it actually for?
The goal of a marketing website is to convert the visitor into a customer, a lead or a subscriber. Every content, navigation and design decision is built around a single question: does this move them closer to the goal or distract from it?
We start with measurable KPIs: monthly leads, quote requests, add-to-carts, price-page opens. We design along these, and we iterate along these.
What do we build in?
A clear value proposition in the hero, objection handling in the middle sections, social proof (customer reviews, case studies), and one unambiguous primary CTA. Secondary CTAs for the hesitant.
Conversion elements: forms, calculators, booking systems — all integrated with your own CRM or newsletter platform. SEO foundations (technical SEO, schema markup, performance) by default too.
Measurement and iteration
Google Analytics 4 with e-commerce events, Search Console, and heatmaps — all wired in by default. In the first 90 days after launch we review the data together and prioritise the next iterations.
The real value doesn't come from the first version, but from the 3rd, 4th, 5th iteration — precisely because it's already measured what's worth changing.
What we use for this
Frequently asked questions
How long does a marketing website take to build?
A focused, well-prepared marketing website is 4–8 weeks. It depends on scope: a simple landing page within 4 weeks, a more complex multi-page site with lead flow and CRM integration 6–8 weeks.
What results can I expect?
We don't promise numbers up front in specific conversion rates, because that's influenced by the market situation, your offer, and traffic quality. What we promise: we build a measurable process that improves over time.
Do you handle maintenance too?
Yes, and we strongly recommend it. The 6–12 months after launch are the most valuable optimisation period — we carry it forward together under a monthly maintenance package.