Custom webshop engine
Shopify and WooCommerce are great for a lot of things — but not everything. If you work with B2B pricing, a complex product structure, ERP integration, or custom ordering processes, a tailored webshop engine scales more cleanly, faster and more cheaply in the long run.
When do you need a custom webshop engine?
When the right off-the-shelf platform either doesn't exist, or you pay 100k+ HUF in transaction fees every month, or 10+ plugins hold it together and every update is a nail-biter. With a custom engine, you set the rules — not the platform.
Typical cases: a B2B/B2C hybrid, partner-level pricing, cart rules by type, stock sync across multiple warehouses, or a specialised professional product range (pharma, chemicals, construction).
What do we build in?
A product catalogue engine with custom attributes, variants, packages and bundles. Multi-level pricing (list, partner, volume prices), a coupon and promotion system. A custom checkout tuned for local payments (SimplePay, Barion, OTP SimplePay) and the NAV online invoicing.
ERP/CRM/warehouse integration (SAP, Microsoft Dynamics, Octopus8, BL XML), automated invoicing (Billingo, Számlázz.hu), and pickup-point integration (GLS, Foxpost, MPL, DPD). Two-way sync — the webshop and the back office always see the same thing.
Scaling and market growth
On modern technologies (Node.js, Postgres, Redis), with CDN and edge cache. Tens of thousands of SKUs and thousands of orders a day are handled without a problem — we size the infrastructure in advance.
Multiple languages, currencies and markets. Marketing layers (analytics, email flows, retargeting) all integrated by default. After handover we work on continuous optimisation: conversion rate, cart-abandonment reduction, loyalty building.
What we use for this
Frequently asked questions
How much does a custom webshop engine cost?
The launch cost is HUF 8–25 million, depending on the integrations and catalogue size. In return, you pay no monthly transaction fee — for a shop with 50M+ HUF turnover, that pays off in 1–2 years.
Can you migrate my existing Shopify/WooCommerce shop?
Yes — we bring over the product catalogue, customers, orders and customer accounts too. We also take care of preserving SEO positions (301 redirects, schema migration).
Maintenance and further development?
Yes, we strongly recommend it. A custom webshop engine evolves over the years — under a monthly maintenance package: security updates, minor changes, and a quarterly strategic review.