Logo and brand identity design
A logo on its own isn't a brand. An identity works when there's clear positioning behind it and a consistent system you can recognise at every touchpoint. We always start with who you are and who you're talking to — and only then do we draw a line.
Brand strategy, not just a drawing
In the first round we run a positioning workshop: who you speak to, what you promise, how you differ from your competitors. From this we build the strategy the visual identity responds to.
The output is what we call a brand foundation — a short, usable document that also guides your later marketing and product decisions.
A distinctive logo and identity elements
The logo is produced in several variations — primary, secondary and monogram versions — so you can use it wherever you need to, without having to compromise.
Alongside it comes the full visual system: typography, colour palette, photography style, icons, patterns and illustration style. All connected to each other, all tied back to the strategy.
Brand guidelines
Every handover includes brand guidelines that set out the rules of use in writing and with examples — what's allowed, what isn't, and how to handle the common situations.
So when a new team member joins, or you work with an external designer, no one has to reinvent everything. The guidelines ensure the identity still says the same thing years from now.
Frequently asked questions
How many logo concepts do I get?
We typically present 3 concepts up front that differ meaningfully from one another. We then refine the chosen direction over 2–3 rounds until it's ready.
What file formats do I receive?
Every format you'll need: vector (SVG, PDF, EPS), print (CMYK), and web (PNG, WEBP). Colour, black, and inverted versions alike.
How long does an identity project take?
A full identity — from positioning to guidelines — usually takes 5–8 weeks. A logo-only project is shorter, typically 3–4 weeks.