Webshop development
A webshop — or online store, as many call it — is never just technology: pricing, logistics, brand and checkout ergonomics together decide whether a visitor really becomes a buyer. Whether it's a classic B2C store or B2B sales, we always start by reviewing the business model — and only then decide whether Shopify or a custom system is the right answer.
Shopify or a custom system — which and when?
Shopify means a fast launch, predictable monthly costs, and ready-made logistics/payment integrations — for a smaller product range and classic B2C it's almost always the winner. In return, most workarounds have to stay within Shopify's limits, and the higher the volume, the more expensive the transaction fee.
We choose a custom engine when B2B logic, complex pricing, ERP integration or a large catalogue is in play — where a closed platform would be more of an obstacle than a help. Before the decision, we prepare a comparison backed by numbers.
Product catalogue and checkout that actually convert
The most expensive mistakes happen in the checkout. We review it segment by segment: product page, cart, payment, confirmation — measuring drop-off at every step and prioritising the fixes.
Local payment (SimplePay, Barion), GLS/Foxpost/MPL pickup points, the Hungarian NAV online invoicing and Billingo — the most common local integrations are ready and quick to go live.
An online store for the local market — B2C and B2B alike
Webshop development works when the store fits real buying habits: local payment methods, domestic pickup points, clear shipping and returns terms. A well-built online store isn't a pile of plugins, but a thought-through customer journey from the product to the confirmation email.
A B2B webshop is a different game: customer-specific pricing, volume discounts, credit limits, quote requests and repeat ordering. A template platform rarely handles this logic — that's where a custom engine with ERP integration comes in. B2B online sales is one of the fastest-growing areas, and it's worth preparing for now.
Measurement, optimisation, growth
The real work begins after launch. We set up Google Analytics 4 with e-commerce events, run A/B tests, and review monthly which product, channel or promotion combination brings the most.
Loyalty, coupon and email flows come from what the data says — not from what's fashionable. As a result, your marketing spend is more likely to pay off too.
Frequently asked questions
How long does it take to build a webshop?
A Shopify store can go live in 3–5 weeks, if the product data is ready. A custom engine is 8–14 weeks, depending on the complexity of the integrations.
How many products can the store handle?
On Shopify, tens of thousands of products are handled without a problem. With a custom engine we always size it to the needs — 100,000+ SKUs is not rare.
How does it integrate with invoicing and accounting?
We have standard integrations to Billingo, Számlázz.hu, SAP and Octopus8. The NAV online invoicing works alongside all of them. If another system is needed, we develop a custom integration too.
Webshop and online store — is there a difference?
No: the two words mean the same, only the wording differs. It's the same process whether you call it a webshop or an online store.
Can you build a B2B webshop with custom pricing?
Yes. Customer-specific prices, volume tiers, credit limits, quote requests and repeat ordering — we typically solve this with a custom engine and ERP integration, because template platforms quickly become limiting here.